Embedded Files
The Project: Margazhi Magic is an animated recreation of Andal's Thiruppavai for children through engaging storytelling, original music, and high-quality animation.
Producers: This initiative is a collaboration between two creative forces — Madhu Iyer and Puppetica Media — each bringing deep expertise from their respective artistic domains. Sri. Lalitham Trust, Chennai is the institutional producer of the project.
Format: 30 episodes each of 5–6 minutes duration, beginning with a short story and concluding with a pasuram from Thiruppavai.
Approach: Everyday moments rather than grand mythology. This series does not aim to explain philosophy. It lets children experience it.
Sponsor: Donate through the QR code below to cover the production and distribution costs.
Benefit: For the sponsor, the series offers visibility and recognition over many years as the series has a potential to reach millions around the world.
Why this would interest you?
Stories shape childhood.
Children everywhere grow up with animated worlds filled with wonder, imagination, and adventure. Yet very few of these worlds reflect the stories, values, and voices that come from Indian culture. This initiative brings Indian cultural storytelling to children through carefully crafted animation.
Why Indian Stories?
Your child easily learns the characters and songs of Cocomelon, Peppa Pig, and Grizzy and the Lemmings. They entertain—but they rarely stay. Our land, however, holds timeless stories filled with poetry, devotion, wonder, and wisdom that have shaped generations. This initiative helps pass that rich cultural inheritance on to your child.
Why Andal and Thiruppavai?
Āṇḍāl lived, questioned, imagined, and expressed devotion with an intensity that was deeply personal and profoundly human. She would be extremely relatable to children as her thiruppavai centers around banter with her friends and the search for Krishna. That is why the Āṇḍāl Animation Series becomes the natural first step in this larger journey.
Importance of story-telling for children
Stories are how children make sense of the world. When these stories are rooted in culture, it also provides a strong anchor for children as they grow into adolescence and adulthood. Research shows that building a strong cultural anchor helps with Sense of Belonging, Emotional Resilience, Learning & Motivation.
Support. Donate. Be a part of this dream.
A/c Name: Sri Lalitham Trust . HDFC Bank A/c No: 50200117672460 . IFSC Code – HDFC0000141
Note: Note: As per FCRA requirements, we can only accept contributions from Indian bank accounts and individuals who are overseas but continue to be citizens of India (hold an Indian passport).
Want to sponsor an episode, contact:
WhatsApp: +91 9042003108 | Email: madhutunes1@gmail.com
Who is this meant for?
Children aged 4 -10
Stories that spark imagination, curiosity, and emotional connection through gentle, engaging animation.
Parents
A safe, pressure-free way to introduce children to cultural stories rooted in warmth and familiarity.
Families looking for meaningful content
Meaningful screen experiences that encourage shared viewing, conversation, and cultural connection at home.
Educators and institutions
Thoughtfully crafted narratives supporting cultural continuity, emotional development, and age-appropriate learning.
FAQ
What exactly is Margazhi Magic?
Margazhi Magic is a beautiful animated YouTube series that brings the stories and songs of Andal's Thiruppavai to life for children through engaging storytelling, original music, and high-quality animation.
Is it a movie, cartoon, YouTube series, app, or TV show?
It is a YouTube series. We're beginning with Episode 1, with a dream of bringing all 30 Thiruppavai pasurams to life over the coming years. Every contribution helps us move one step closer to that vision.
Who is this made for?
Margazhi Magic is created with children as its primary audience, but it's a series that can be enjoyed by everyone who loves Andal. Whether you're introducing Thiruppavai to a child or rediscovering it yourself, there's something meaningful for every generation.
Why should this project exist?
Because our children deserve to grow up knowing the beautiful stories and songs of their own land, presented in a way that's as engaging and exciting as the shows they already love like Peppa pig or Coco melon.
What problem is it solving?
Today's children have unlimited access to global entertainment but very little high-quality Indian cultural content made especially for them. Margazhi Magic fills that gap by making our heritage fun, accessible, and relatable.
Why is this different from the other devotional content on YouTube?
Most devotional videos simply present songs or slokas. Margazhi Magic transforms each Thiruppavai into a cinematic story with lovable characters, original music, beautiful hand-crafted visuals, and storytelling that keeps children eagerly waiting for the next episode.
Why Thiruppavai?
For over a thousand years, Andal’s Thiruppavai has inspired millions with its timeless messages of kindness, devotion, friendship, and hope. We want today’s children to experience those same values through a format they’ll naturally love watching.
Support. Donate. Be a part of this dream.
A/c Name: Sri Lalitham Trust . HDFC Bank A/c No: 50200117672460 . IFSC Code – HDFC0000141
Note: Note: As per FCRA requirements, we can only accept contributions from Indian bank accounts and individuals who are overseas but continue to be citizens of India (hold an Indian passport).
Want to sponsor an episode, contact:
WhatsApp: +91 9042003108 | Email: madhutunes1@gmail.com
Page updated
Google Sites
Report abuse